Journal

Meet Bella: Our First Indie Muse

Meet Bella: Our First Indie Muse

Some people naturally embody the spirit of INDIE BLUE.  They find beauty in everyday moments and inspire through the way they live.  INDIE Muse celebrates those women—artists, mothers, photographers, travelers,...
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INDIE BLUE + Rachelle Lee Photography

INDIE BLUE + Rachelle Lee Photography

Nebraska photographer Rachelle Lee has a gift for capturing the moments that matter most—filled with warmth, connection, and the kind of memories that only grow more meaningful with time. 
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INDIE in the Wild — July 14, 2026

INDIE in the Wild — July 14, 2026

Our community continues to bring INDIE BLUE to life in the most beautiful ways. Every shoot offers a fresh perspective, thoughtful styling, and inspiration we can't wait to share.
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INDIE BLUE + Shannon Braswell Photography

INDIE BLUE + Shannon Braswell Photography

Photographer Shannon Braswell captures a sweet family moment along the shores of Santa Rosa Beach, where soft coastal light and gentle Gulf breezes set the scene for a timeless family session. Styled...
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INDIE BLUE + Sarah Lynn Photography

INDIE BLUE + Sarah Lynn Photography

Photographer Sarah Lynn captures a family of four by the water, dressed in soft blues and airy neutrals that feel perfectly at home by the shore. Framed by the coastline, these...
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INDIE in the Wild — June 23, 2026

INDIE in the Wild — June 23, 2026

From windswept shores to open fields, you bring INDIE to life in the most beautiful ways. Thoughtfully styled and captured through your lens, each image reflects the magic, creativity, and...
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Color Stories of Summer

Color Stories of Summer

The secret to beautiful family photos starts with color. Explore soft, effortless palettes curated for beach sessions, sunset walks, and memory-making moments—timeless hues designed to coordinate beautifully and feel true...
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Summer Wedding | Flower Girl Dresses

Summer Wedding | Flower Girl Dresses

Soft, timeless, and thoughtfully designed, each piece features details like airy tulle, delicate lace, and subtle shimmer. Whether it’s a barefoot beach wedding or a more formal setting, these are...
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Perfect Birthday Dresses

Perfect Birthday Dresses

For candles, cake, and every twirl in between—our favorite dresses are made to make her day feel even more magical. Think soft layers, delicate lace, airy tulle, and little details...
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INDIE in the Wild – May 28, 2026

INDIE in the Wild – May 28, 2026

From soft studio moments to golden shoreline shoots, you bring INDIE to life in ways that always inspire us. Every look feels thoughtful, beautifully styled, and entirely your own.
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INDIE Blue Summer Moodboard

INDIE Blue Summer Moodboard

A palette of soft whites and sun-washed textures, inspired by days spent by the sea and moments that unfold slowly. 
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The Ultimate Resort Dress: Marabella

The Ultimate Resort Dress: Marabella

Our bestselling Marabella Dress was made for days that move from sunlit mornings to golden evenings with ease. Designed for women and girls, it’s the ultimate resort piece—light, romantic, and...
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INDIE in the Wild – May 12, 2026

INDIE in the Wild – May 12, 2026

You bring INDIE to life in the most magical way—through your lens, your styling, your vision. Every shoot transforms these pieces into something felt, remembered, and beautifully alive.
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A Mother's Day with INDIE BLUE

A Mother's Day with INDIE BLUE

Today is for you—the ones who bring beauty to the everyday, who move with ease and intention, and who make even the simplest moments feel like something more. In front...
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Review Highlights – May 6, 2026

Review Highlights – May 6, 2026

When it comes to choosing the right piece, it helps to hear from those who’ve already worn it. These reviews offer a closer look at the styles customers are recommending...
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INDIE in the Wild – April 21, 2026

INDIE in the Wild – April 21, 2026

Captured and styled by you, our pieces come to life in a new way through your unique lens. We love seeing how you bring them to life in your own...
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INDIE BLUE + Allie Micheletti Photography

INDIE BLUE + Allie Micheletti Photography

Photographer Allie Micheletti captures her twins on the beach in soft blue dresses and airy white linen; pieces that bring an added sense of beauty to the moment. Framed by the...
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Review Highlights – April 15, 2026

Review Highlights – April 15, 2026

The best way to understand a piece is to hear from the people wearing it. These reviews capture the little things customers appreciate most. Take a look at what families...
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INDIE in the Wild – April 7, 2026

INDIE in the Wild – April 7, 2026

A new collection of INDIE in the wild. Your magic moves us every time! From studio to outdoors to any moment, we love seeing how you make INDIE your own.
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INDIE in the Wild – March 17, 2026

INDIE in the Wild – March 17, 2026

A fresh round of INDIE spotted and styled in everyday moments. From easy outfits to thoughtful pairings, these looks show how INDIE takes shape beyond the studio — worn, loved,...
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INDIE in the Wild – February 24, 2026

INDIE in the Wild – February 24, 2026

Once INDIE leaves our hands, it becomes something new. Layered differently. Styled unexpectedly. Worn in ways we never could have planned. INDIE in the Wild is where our pieces take...
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INDIE in the Wild – February 16, 2026

INDIE in the Wild – February 16, 2026

Once INDIE leaves our hands, it takes on a life of its own. These are the looks created by you — a glimpse of INDIE out in the world, exactly...
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Choosing the Perfect Fabric for Family Photo Shoot Dresses

Choosing the Perfect Fabric for Family Photo Shoot Dresses

Family photos capture more than a moment—they tell a story. When planning what to wear for a family photo shoot, choosing the right dress and fabric plays a major role...
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INDIE in the Wild – February 10, 2026

INDIE in the Wild – February 10, 2026

Some pieces earn their place by being worn often. Pulled from the closet without overthinking, chosen because they feel right for the day ahead. That’s how INDIE shows up in...
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Review Highlights – February 6, 2026

Review Highlights – February 6, 2026

Some pieces stay with you long after the moment has passed. Chosen with care, worn with ease, and remembered for how they made you feel.These reviews reflect what happens when...
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INDIE in the Wild – January 30, 2026

INDIE in the Wild – January 30, 2026

INDIE isn’t about perfect styling — it’s about pieces that feel right the moment you put them on. Worn casually, mixed intuitively, and loved without overthinking, these looks reflect how...
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INDIE BLUE + Allie Micheletti Photography

INDIE BLUE + Allie Micheletti Photography

Photographer Allie Micheletti captures her husband and kids in their everyday rhythm—sun-soaked, sandy, and fully present with one another.  Shot at the beach they return to again and again, these images reflect...
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Review Highlights – January 13, 2026

Review Highlights – January 13, 2026

When it comes to photos, families come back to what feels right. Pieces that move easily, photograph beautifully, and feel just as good after the camera is put away. Discover...
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INDIE in the Wild – January 8, 2026

INDIE in the Wild – January 8, 2026

Some pieces are memories in themselves — carefully chosen, lovingly worn, and held onto through the years. They’re the ones that feel just as right for everyday moments as they...
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INDIE in the Wild – December 22, 2025

INDIE in the Wild – December 22, 2025

INDIE BLUE, out in the world. Worn for special moments, styled personally, and loved long after the day begins. Each piece tells its own story in real life. To celebrate...
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INDIE BLUE + Angela Slatten Photography

INDIE BLUE + Angela Slatten Photography

Matching with your daughter is about more than outfits—it’s about moments together. Through Angela Slatten’s lens, these INDIE dresses become little keepsakes of connection, captured in photographs you’ll always treasure.
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INDIE BLUE + Harper & Colette Photography

INDIE BLUE + Harper & Colette Photography

Some moments feel almost weightless — sunlight drifting through trees, a quiet twirl between mother and daughter. In this feature, Harper & Colette by Melissa Loren captures INDIE BLUE in its most...
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Employee Favorites: The Pieces We Love Most

Employee Favorites: The Pieces We Love Most

Some pieces simply stay with you — the ones you reach for without thinking, the ones that feel good the moment you slip them on. This season, we’re sharing a...
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INDIE in the Wild – November 12, 2025

INDIE in the Wild – November 12, 2025

From quiet mornings to golden-hour twirls, every photo you share reminds us why we do what we do. Your moments bring INDIE BLUE to life — full of heart, light,...
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INDIE in the Wild – October 26, 2025

INDIE in the Wild – October 26, 2025

Your moments bring INDIE BLUE to life — wrapped in warmth, light, and that effortless fall feeling. Every photo you share tells a story — of connection, color, and heart....
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INDIE BLUE + Chasing Creative Photography

INDIE BLUE + Chasing Creative Photography

Sarah from Chasing Creative makes it look easy. But expertly capturing light, love and connection is something that takes a skilled eye, inspirational direction and technical know-how not easily mastered.
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Photographer Feature: Suzanne Sawyer

INDIE BLUE + Suzanne Sawyer Photography

Our new photographer feature with Suzanne Sawyer (@suzanne.sawyer.photography) is a styled and playful session in the soft evening light. This session reflects what customers love most about INDIE BLUE: honest...
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INDIE in the Wild – October 6, 2025

INDIE in the Wild – October 6, 2025

Your moments make INDIE shine—filled with movement, joy, and everyday beauty. This season, we’re celebrating the stories you’ve shared with us. We love seeing our pieces through your eyes. Your...
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FAMILY PHOTO STYLING: Why Mom's Look Sets the Tone

FAMILY PHOTO STYLING: Why Mom's Look Sets the Tone

Family photo day isn’t about stiff smiles or perfect poses—it’s about feeling your best, being in the moment, and letting the beautiful chaos tell the story. The first step to that...
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INDIE in the Wild – September 25, 2025

INDIE in the Wild – September 25, 2025

Your moments bring Indie to life, full of movement, magic, and everyday beauty. This season, we’re celebrating the free-spirited stories you’ve captured and shared with us.
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INDIE BLUE + Brittney Elizabeth Photography

INDIE BLUE + Brittney Elizabeth Photography

This dreamy session at Canon Beach captured by Brittany Elizabeth Photography (@brittneyelizabethphoto) feels like a love letter to the Oregon coast—where the soft mist dances on the water and every...
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INDIE in the Wild – September 4, 2025

INDIE in the Wild – September 4, 2025

  Every dress tells a story — and we love seeing yours. From family sessions to sunset moments, our community brings INDIE BLUE to life in the most beautiful ways. ... Read More
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Indie in the Wild – August 13, 2025

Indie in the Wild – August 13, 2025

As the leaves shift and the season softens, let these INDIE Blue fall looks—captured by you—inspire your next photoshoot.  Comfort that feels like home, brought to life in pieces freshly...
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Indie in the Wild – July 26, 2025

Indie in the Wild – July 26, 2025

We adore seeing how INDIE BLUE becomes part of your story—whether it’s a golden hour twirl in the backyard, a walk along the shore, or little footsteps through wildflower fields....
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Indie In The Wild – June 28, 2025

Indie In The Wild – June 28, 2025

We love seeing how you bring Indie to life - from sunny getaways and beach days to backyard twirls and sibling snuggles.   These snapshots, styled by you, are our...
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Indie in the Wild – June 1, 2025

Indie in the Wild – June 1, 2025

From sandy toes to golden hour twirls, you bring Indie to life in the most beautiful ways.  We love seeing your real moments — full of joy, movement, and meaning....
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Indie in the Wild – May 18, 2025

Indie in the Wild – May 18, 2025

We love seeing how you bring Indie to life - from sunny getaways and beach days to backyard twirls and sibling snuggles.   These snapshots, styled by you, are our...
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Retro Sun Release

Retro Sun Release

Our latest drop is packed with sunshine-ready styles—think adorable new rompers and fresh swim sets, made for all her spring and summer adventures. These one-and-done rompers are effortlessly cute with... Read More
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Effortless Dressing: 5 Ways to Style INDIE BLUE Pieces for Every Season

Effortless Dressing: 5 Ways to Style INDIE BLUE Pieces for Every Season

Effortless dressing is at the heart of Indie Blue's philosophy, offering pieces that seamlessly blend comfort, style, and versatility. Here are five ways to style some of our favorite dresses...
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Indie in the Wild – May 3, 2025

Indie in the Wild – May 3, 2025

We love seeing how you bring Indie to life - from sunny getaways and beach days to backyard twirls and sibling snuggles.   These snapshots, styled by you, are our...
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INDIE in the Wild – April 19, 2025

INDIE in the Wild – April 19, 2025

We love seeing how you bring Indie to life - from sunny getaways and beach days to backyard twirls and sibling snuggles. These snapshots, styled by you, are our favorite...
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INDIE BLUE & Tarah Sweeney!

INDIE BLUE & Tarah Sweeney!

We love seeing our products through the eyes of talented photographers. This set is by Tarah Sweeney (@tarahsweeney on instagram). Tarah is a bold and inspiring artist with such great... Read More
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