Journal

INDIE BLUE + Allie Micheletti Photography

INDIE BLUE + Allie Micheletti Photography

Photographer Allie Micheletti captures her husband and kids in their everyday rhythm—sun-soaked, sandy, and fully present with one another.  Shot at the beach they return to again and again, these images reflect...
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Review Highlights - January 13, 2026

Review Highlights - January 13, 2026

  When it comes to photos, families come back to what feels right. Pieces that move easily, photograph beautifully, and feel just as good after the camera is put away.... Read More
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INDIE in the Wild - January 8, 2026

INDIE in the Wild - January 8, 2026

Some pieces are memories in themselves — carefully chosen, lovingly worn, and held onto through the years. They’re the ones that feel just as right for everyday moments as they...
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INDIE in the Wild - December 22, 2025

INDIE in the Wild - December 22, 2025

INDIE BLUE, out in the world. Worn for special moments, styled personally, and loved long after the day begins. Each piece tells its own story in real life. To celebrate...
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INDIE BLUE + Angela Slatten Photography

INDIE BLUE + Angela Slatten Photography

Matching with your daughter is about more than outfits—it’s about moments together. Through Angela Slatten’s lens, these INDIE dresses become little keepsakes of connection, captured in photographs you’ll always treasure.
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INDIE BLUE + Harper & Colette Photography

INDIE BLUE + Harper & Colette Photography

Some moments feel almost weightless — sunlight drifting through trees, a quiet twirl between mother and daughter. In this feature, Harper & Colette by Melissa Loren captures INDIE BLUE in its most...
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Employee Favorites: The Pieces We Love Most

Employee Favorites: The Pieces We Love Most

Some pieces simply stay with you — the ones you reach for without thinking, the ones that feel good the moment you slip them on. This season, we’re sharing a...
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INDIE in the Wild -November 12, 2025

INDIE in the Wild -November 12, 2025

From quiet mornings to golden-hour twirls, every photo you share reminds us why we do what we do. Your moments bring INDIE BLUE to life — full of heart, light,...
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INDIE in the Wild - October 26, 2025

INDIE in the Wild - October 26, 2025

Your moments bring INDIE BLUE to life — wrapped in warmth, light, and that effortless fall feeling. Every photo you share tells a story — of connection, color, and heart....
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INDIE BLUE + Chasing Creative Photography

INDIE BLUE + Chasing Creative Photography

Sarah from Chasing Creative makes it look easy. But expertly capturing light, love and connection is something that takes a skilled eye, inspirational direction and technical know-how not easily mastered.
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Photographer Feature: Suzanne Sawyer

INDIE BLUE + Suzanne Sawyer Photography

Our new photographer feature with Suzanne Sawyer (@suzanne.sawyer.photography) is a styled and playful session in the soft evening light. This session reflects what customers love most about INDIE BLUE: honest...
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INDIE in the Wild - October 6, 2025

INDIE in the Wild - October 6, 2025

Your moments make INDIE shine—filled with movement, joy, and everyday beauty. This season, we’re celebrating the stories you’ve shared with us. We love seeing our pieces through your eyes. Your...
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FAMILY PHOTO STYLING: Why Mom's Look Sets the Tone

FAMILY PHOTO STYLING: Why Mom's Look Sets the Tone

Family photo day isn’t about stiff smiles or perfect poses—it’s about feeling your best, being in the moment, and letting the beautiful chaos tell the story. The first step to that...
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INDIE in the Wild - September 25, 2025

INDIE in the Wild - September 25, 2025

Your moments bring Indie to life, full of movement, magic, and everyday beauty. This season, we’re celebrating the free-spirited stories you’ve captured and shared with us.
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INDIE BLUE + Brittney Elizabeth Photography

INDIE BLUE + Brittney Elizabeth Photography

This dreamy session at Canon Beach captured by Brittany Elizabeth Photography (@brittneyelizabethphoto) feels like a love letter to the Oregon coast—where the soft mist dances on the water and every...
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INDIE in the Wild - September 4, 2025

INDIE in the Wild - September 4, 2025

  Every dress tells a story — and we love seeing yours. From family sessions to sunset moments, our community brings INDIE BLUE to life in the most beautiful ways. ... Read More
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Indie in the Wild - August 13, 2025

Indie in the Wild - August 13, 2025

As the leaves shift and the season softens, let these INDIE Blue fall looks—captured by you—inspire your next photoshoot.  Comfort that feels like home, brought to life in pieces freshly...
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Indie In The Wild - June 28, 2025

Indie In The Wild - June 28, 2025

We love seeing how you bring Indie to life - from sunny getaways and beach days to backyard twirls and sibling snuggles.   These snapshots, styled by you, are our...
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Indie in the Wild - July 26, 2025

Indie in the Wild - July 26, 2025

We adore seeing how INDIE BLUE becomes part of your story—whether it’s a golden hour twirl in the backyard, a walk along the shore, or little footsteps through wildflower fields....
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Indie in the Wild - June 1, 2025

Indie in the Wild - June 1, 2025

From sandy toes to golden hour twirls, you bring Indie to life in the most beautiful ways.  We love seeing your real moments — full of joy, movement, and meaning....
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Indie in the Wild - May 18, 2025

Indie in the Wild - May 18, 2025

We love seeing how you bring Indie to life - from sunny getaways and beach days to backyard twirls and sibling snuggles.   These snapshots, styled by you, are our...
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Retro Sun Release

Retro Sun Release

Our latest drop is packed with sunshine-ready styles—think adorable new rompers and fresh swim sets, made for all her spring and summer adventures. These one-and-done rompers are effortlessly cute with... Read More
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Effortless Dressing: 5 Ways to Style INDIE BLUE Pieces for Every Season

Effortless Dressing: 5 Ways to Style INDIE BLUE Pieces for Every Season

Effortless dressing is at the heart of Indie Blue's philosophy, offering pieces that seamlessly blend comfort, style, and versatility. Here are five ways to style some of our favorite dresses...
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Indie in the Wild - May 3, 2025

Indie in the Wild - May 3, 2025

We love seeing how you bring Indie to life - from sunny getaways and beach days to backyard twirls and sibling snuggles.   These snapshots, styled by you, are our...
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INDIE in the Wild - April 19, 2025

INDIE in the Wild - April 19, 2025

We love seeing how you bring Indie to life - from sunny getaways and beach days to backyard twirls and sibling snuggles. These snapshots, styled by you, are our favorite...
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INDIE BLUE & Tarah Sweeney!

INDIE BLUE & Tarah Sweeney!

We love seeing our products through the eyes of talented photographers. This set is by Tarah Sweeney (@tarahsweeney on instagram). Tarah is a bold and inspiring artist with such great... Read More
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