For the Free & Spirited


INDIE BLUE is based in Ponte Vedra, Florida. We ship from our warehouses in both Texas and Florida. Items generally ship within 1 business day and arrive within 2-5 days once shipped. 

*Shipping to US locations currently, but international options coming soon! 



Inspired by coastal Florida life and a portrait photography background, Samantha McBride started INDIE BLUE in 2018 with a fellow photographer to meet the need for unique and artful childhood clothing.

Little ones are full of life and need clothes that can keep up with them, while also retaining the hallmarks of Simplicity, Beauty and Grace that are Indie Blue.  

Please be sure to join our mailing list below and we'd love to hear from you:


Samantha McBride, Owner & Designer

Beautiful, whimsical clothing is one of the first things that inspired me as a photographer —the way a piece works with the light and the mood and tone it sets for the whole shoot. Photo-inspired clothing is the reason behind this brand and that includes items for every day, too! Dressing your little ones is one of life's joys and we hope they also love wearing INDIE BLUE. Thank you for your feedback, support and just being here! -Sam