For the Free & Spirited


Orders $100 or over ship FREE (domestic US only). All purchases ship from our location in Ponte Vedra, FL in approx. 2-5 business days.

INDIE BLUE features whimsical childhood clothing — inspired by the beach and the founder’s portrait photography background. Florida-based photographer, Samantha McBride, started the clothing brand in 2018 with a fellow photographer after struggling to find special clothing for both her children and photography clients.

Little ones are full of life and need clothes that can keep up with them, while also retaining the hallmarks of Simplicity, Beauty and Grace that are Indie Blue designs.  

Please be sure to join our mailing list below and we'd love to hear from you:


Samantha McBride, Owner & Designer

Beautiful, delicate, whimsical clothing is one of the first things that inspired me as a photographer —the way a piece works with the light and the mood and tone it sets for the whole shoot. Photo-inspired clothing is the reason behind this brand and that includes items for every day, too! Dressing your little ones is one of life's joys and we hope they also love wearing INDIE BLUE. Thank you for your feedback, support and just being here!