For the Free & Spirited


Orders ship from our location in Ponte Vedra, FL in approx 2-5 business days.

INDIE BLUE features whimsical childhood clothing — inspired by the beach and the founder’s portrait photography background. Florida-based photographer, Samantha McBride, started the brand in 2018 with a fellow photographer after struggling to find special clothing for both their children and photography clients.

After three years, the brand has grown to include a swim line and many options for both every day and special occasions. Ethically sourced from makers and even individual artisans around the world, these pieces are handmade in most cases, yet also durable. Little ones are full of life and need clothes that can keep up with them, while also retaining the hallmarks of Simplicity, Beauty and Grace that are Indie Blue.  

Please be sure to join our mailing list below and we'd love to hear from you:


Samantha McBride, Owner

Beautiful, delicate, whimsical clothing is one of the first things that inspired me as a photographer —the way a piece works with the light and the mood and tone it sets for the whole shoot. Photo-inspired clothing is the reason behind this brand and that includes items for every day, too! Dressing your little ones is one of life's joys and we hope they also love wearing INDIE BLUE. Thank you for your feedback, support and just being here!



Learn more about and my amazing niece Colbie at the link below. Rare diseases desperately need our attention and support!

"Imagine if we could change the fate of KAND, a progressive—sometimes fatal—neurodegenerative disorder. Instead of a doctor telling parents there’s nothing they can do to help or save their child, we envision a future where doctors can say “It’s going to be okay. There is treatment.” With your help, we CAN change the fate of this disease. Be the hero to our superheroes."