For the Free & Spirited
Founded in 2018 by portrait photographers and based in Ponte Vedra Beach Florida, INDIE BLUE has grown from a coastal inspired children's line to offering items for all seasons, adding women's matches, and now reaching customers worldwide. Orders placed before noon usually ship out the same day!
ABOUT THE BRAND
Whimsical Childhood Clothing
INDIE BLUE celebrates this fleeting time of life when silliness and imagination are at its height and every moment deserves to be frozen with a photo.
From everyday styles to magical dresses, we work to make dressing your child a collaborative art — emphasizing self expression, true quality and joy in the little things.
To this end, we’ve sourced beautiful fabrics from all over the world, from handmade crochet to luxurious 100% cotton gauze to custom prints we’ve drawn ourselves.
Our mission is to bring you clothing that has an intrinsic bit of magic, is made with love, and helps to make a moment even more memorable.
ETHICALLY SOURCED AND OUR COMMITMENT TO QUALITY
We work with individual artisans and small batch manufacturers that have become dear friends. Our slow production times, low quantities and zero-waste policy help us meet the needs of a special group of customers that are the Indie Blue family and trust our clothing and service.
Samantha McBride, Founder & Lead Designer
Beautiful, whimsical clothing is one of the first things that inspired me as a portrait photographer —the way a piece works with light and the mood and tone it sets for the whole shoot. Every Indie Blue item is viewed through that photographer's lens of what inspires and tells a story.