For the Free & Spirited


Welcome to INDIE BLUE! We are a brand that celebrates individuality and joy in the little things. With beautiful fabrics from all over the world, including handmade crochet to luxurious cotton gauze to custom prints we’ve drawn ourselves, our mission is to bring you clothing that has an intrinsic bit of magic.

INDIE designs fit into an inspired life of everyday moments, travel, swimming, occasions and more. Our inspiration comes from the ocean (blue), other cultures, whimsical vibes, a mediterranean lifestyle, vintage styles, rare textiles and our own children.

We love mix and match options that allow room for a child's own self expression. We also love their delight in wearing the same thing as mom and dad from time to time, which has led us to create lines for not only children, but also men and women!



Founded in 2018 by portrait photographers and based in Ponte Vedra Beach Florida, INDIE BLUE has grown from a coastal inspired children's line to offering items for all seasons, adding women's and men’s, and now reaching customers worldwide. Orders placed before noon usually ship out the same day!



We work with individual artisans and small batch manufacturers that have become dear friends.  Our slow production times, low quantities and zero-waste policy help us meet the needs of a special group of customers that are the Indie Blue family and trust our clothing and service.



Samantha McBride, Founder & Lead Designer

Beautiful, whimsical clothing is one of the first things that inspired me as a portrait photographer —the way a piece works with light and the mood and tone it sets for the whole shoot. Every Indie Blue item is viewed through that photographer's lens of what inspires and tells a story.